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If you made no conversion, then your campaign is for nothing. That’s the general rule for PPC marketing. Unlike SEO or article marketing, getting traffic isn’t a big problem for PPC users. However, most people fail at PPC not because of high cost, but due to poor conversion.

Below, I outlined some tips that will cut 80% of you cost and take your campaign to the next level:

1. Start with product name first. Brand name or product name keyword converts well. One real buyer probably already think about the brand and models he’s going to buy at Amazon, eBay, Clickbank or anywhere.

2. Popular shopping sites like Amazon, eBay or Shopping.com are great places to get keyword ideas. This technique is suitable when selling hard goods. You will get the idea of good keywords by browsing popular products section. For example eBay Pulse or Amazon Best Seller.

3. The tendency to buy is higher when one person needs solution for pain. This concept works great when promoting health markets. You can find tonnes of such keywords like “how to cure hemorrhoid in 48 hours”, “how to cope with anxiety” and “how to reduce headache”.

4. Understand why your customer needs one product. For example, those who want to buy registry cleaner probably experienced serious registry problem that leads to blue screen, slow computer and error messages.

5. Copy other’s profitable campaigns. This can be done with help of third party software. You can use tools like Keyword Elite 2.0 to see what others are bidding and even better, how their landing page looks like.

6. See how others are doing for that keyword by capturing Google search result. Type in Google the keyword you want to target. Then, use screen capture and save the screenshot for a while. After three weeks, if 8 out of 10 advertisers remove their ads, that indicates poor conversion.

7. Google Keyword Tool is a great, free tool to generate keyword ideas. The trick is to think of keywords that others wouldn’t imagine of. Therefore, you need to avoid simple keywords like “make money online”, “acne products” and more.

The bottomline is, to get high conversion, you must research for specific keywords using keyword tool, avoid competition and finally know how to use other advertisers to your advantage.

In Reality PPC, you will discover how to generate untapped keywords in competitive make money online niche and how to take advantage or guru’s campaigns. Read more of Reality PPC review at realityppcs.com.