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When I talk with website owners who are starting to market their websites with article submissions and ask them what they hope to achieve, most of the time they will reference one or more of these benefits:

A higher search engine ranking for your keywords; more traffic to your website via the articles themselves; and establishing yourself as an expert in your niche.

Personally, I think that the SEO benefits of article marketing are by far the most important of the three; ranking higher in search engine results for your keywords.

SEO techniques are all designed to do the same thing: get more traffic to your site, especially from the people in your target market or audience. Article marketing is one of the more effective ways of getting your content to the people you want to reach.

Whenever you need information on a topic, you will go to Google or Yahoo or one of the other search engines and type your question or need into the search box. Your target customers are also Googling solutions to their needs.

If your website is part of your business, you definitely want to be as high in the list of search results as you can for the search terms your likeliest readers or customers commonly use. If you can get your site at or near the top of these results, you will see much more targeted traffic – this is traffic from people who are interested in the subject matter of your site already and as such are the most desirable visitors.

Targeted traffic means that the people who are visiting your website are most likely to be in need of what you’re offering at your website. This is what you’re going for. And these are the steps to rank higher in Google and the other search engines:

1 – Determine what keywords to use. Keywords are the search terms that your target audience will search for when they are looking for a website or a business such as your own.

After determining what these words are, you need to work them into your site’s content. It is a good idea to do a little research on this even if you already think you know what to use. There are plenty of free and commercial keyword research tools you can use, including Google Keywords, Keyword Discovery, Overture and Word Tracker, to name just a few.

2- Write articles on the topic of your website. Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms.

While using keywords is important, it is less so than making your articles readable. Write for human readers, not search engines. Don’t pack your articles with keywords – this makes them difficult to read and can even cause them to be ignored by search engines. 1%-3% keyword density is plenty.

3- Write and submit regularly. You should write and submit a couple of articles every month without fail. Keeping up with this is where a lot of webmasters fail in article marketing. This is one of those SEO techniques which takes time, but will only get real results if you stick with it.

Article marketing can be a great addition to your SEO techniques, but you need to be determined about your efforts. If you can keep it up, the benefits will be cumulative over time and can be significant. You will need to get into the habit of writing these articles and submitting them consistently, but the results will be well worth it .

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